The FTC hopes to nip facial-recognition problems in the bud before things go too far. The agency offered guidelines for companies developing the technology in a staff report released this week. The purposes for using facial recognition tools range from identifying a criminal to displaying a highly customized ad. One such example is an ad that calls out, "John Anderton... You could use a Guinness right about now." The fictitious ad appears in the film Minority Report when the main character, played by Tom Cruise, walks past an electronic billboard.
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