Reports that Apple's ambitions in the television arena have snagged in negotiations with media companies are an indication that the gadget maker's big screen strategy is flawed, according to Trip Chowdry, managing director for equity research at Global Equities Research. "Apple's approach is wrong," he said. Apple is trapped in a chicken-and-egg problem, he explained. "Content providers won't jump on the Apple TV [set] until it has a massive consumer base," he said, "and consumers aren't going to jump on Apple TV until it has a content base."
Source: http://ectnews.com.feedsportal.com/c/34520/f/632000/s/232e5069/l/0L0Stechnewsworld0N0Crsstory0C760A990Bhtml/story01.htm
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